Lars Hallnäs

Professor in interaction design, composer.
The Swedish School of Textiles University College of Borås Department of Computer Science and Engineering Chalmers University of Technology.
Main research areas: Design theory and design methodology – interaction design aesthetics, fashion design theory and practice based design research methodology.
Artistic development work: experimental interaction design, experimental design aesthetics.

The all-important difference… Concepts of creativity in the fashion design process

Central to models and methodology in industrial design is the idea that we handle a problem in the design process; we solve a problem given in the brief. This does not make sense in fashion design. What is then the basic creative turn in fashion design all about? We suggest replacing “solving a problem” by “introducing a difference” as a central notion for explaining the creative turn in fashion design.We sketch a more precise model of this as a background for a general discussion about how we frame and explain creativity through methods and techniques of systematic artistic work.